{"id":4844,"date":"2019-08-02T08:34:04","date_gmt":"2019-08-02T07:34:04","guid":{"rendered":"https:\/\/www.alzola.com\/?p=4844"},"modified":"2021-09-29T10:26:53","modified_gmt":"2021-09-29T09:26:53","slug":"osakidun","status":"publish","type":"post","link":"https:\/\/www.alzola.com\/es\/osakidun\/","title":{"rendered":"Osakidun"},"content":{"rendered":"<p>El origen del vocablo \u00ab<strong>OSAKIDUN<\/strong>\u00bb en el desarrollo del marketing de Alzola.<\/p>\n<p>Durante el 2018, la <a href=\"http:\/\/www.donantes2punto0.eus\/es\/\">Asociaci\u00f3n de Donantes de Euskadi<\/a>, a trav\u00e9s de Victor Manso, nos invita a trabajar en el desarrollo de un concepto que libere a la palabra \u00abdonante\u00bb de su connotaci\u00f3n de esfuerzo y responsabilidad, que lo haga m\u00e1s atractivo para las nuevas generaciones e inclusive, resulte divertido. Con el agua, m\u00e1s f\u00e1cil.<br \/>\n<span class=\"_5mfr\"><span class=\"_6qdm\">????<\/span><\/span><\/p>\n<div class=\"text_exposed_show\">\n<p>Buscamos una palabra que dote a la persona de un est\u00edmulo liviano, que invite a considerar la acci\u00f3n de donar con un acto de pura voluntad, honestidad y generosidad por parte del receptor del mensaje. Una acci\u00f3n libre de cargas.<\/p>\n<p>De ah\u00ed surge el vocablo \u00abOsakidun\u00bb que rima con \u00abtxapeldun &#8211; campe\u00f3n\u00bb;<\/p>\n<p><strong>OSA<\/strong> &#8211; ra\u00edz de la palabra \u00abOsasuna\u00bb que significa salud en Euskara,<br \/>\n<strong>-KI<\/strong>, sufijo que representa \u00abmateria, fragmento o trozo, derivado\u00bb, y<br \/>\n<strong>-DUN<\/strong>, sufijo que representa \u00bb la posesi\u00f3n\u00bb<\/p>\n<p>Conclusi\u00f3n, OSAKIDUN se puede definir como la persona que posee la materia provista de Salud &#8211; la sangre &#8211; y que est\u00e1 dispuesta a compartirla.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4847 aligncenter\" src=\"https:\/\/www.alzola.com\/wp-content\/uploads\/2019\/08\/HazteOsakidunIzan-300x300.jpg\" alt=\"Hazte Osakidun Izan\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.alzola.com\/wp-content\/uploads\/2019\/08\/HazteOsakidunIzan-300x300.jpg 300w, https:\/\/www.alzola.com\/wp-content\/uploads\/2019\/08\/HazteOsakidunIzan-360x360.jpg 360w, https:\/\/www.alzola.com\/wp-content\/uploads\/2019\/08\/HazteOsakidunIzan-100x100.jpg 100w, https:\/\/www.alzola.com\/wp-content\/uploads\/2019\/08\/HazteOsakidunIzan-800x800.jpg 800w, https:\/\/www.alzola.com\/wp-content\/uploads\/2019\/08\/HazteOsakidunIzan-150x150.jpg 150w, https:\/\/www.alzola.com\/wp-content\/uploads\/2019\/08\/HazteOsakidunIzan-768x768.jpg 768w, https:\/\/www.alzola.com\/wp-content\/uploads\/2019\/08\/HazteOsakidunIzan-1024x1024.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>(Osakidun se asemeja a <a href=\"https:\/\/www.osakidetza.euskadi.eus\/portada\/\">Osakidetza &#8211; Servicio Vasco de Salud<\/a>.)<\/p>\n<p>Durante el 2016 ya hab\u00edamos utilizado el lema <a href=\"https:\/\/www.alzola.com\/alzola-rotula-bus-de-la-asociacion-de-donantes-de-euskadi\/\">\u00abAgua, Sangre es Vida\u00bb con la Asociaci\u00f3n de Donantes de Bizkaia<\/a>, as\u00ed que el slogan definitivo acabo siendo:<\/p>\n<p>\u00ab<a href=\"http:\/\/www.osakidun.eus\"><strong>AGUA, SANGRE ES VIDA, HAZTE OSAKISUN<\/strong><\/a>\u00bb<\/p>\n<p>Para m\u00e1s informaci\u00f3n; <a href=\"https:\/\/l.facebook.com\/l.php?u=http%3A%2F%2Fwww.osakidun.eus%2F\" target=\"_blank\" rel=\"noopener nofollow\" data-ft=\"{&quot;tn&quot;:&quot;-U&quot;}\" data-lynx-mode=\"async\">www.osakidun.eus<\/a><\/p>\n<p>Y tambi\u00e9n el <a href=\"https:\/\/youtu.be\/kgopL_wmTN8\">video de Osakidun en Youtube<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El origen del vocablo \u00abOSAKIDUN\u00bb en el desarrollo del marketing de Alzola. Durante el 2018, la Asociaci\u00f3n de Donantes de Euskadi, a trav\u00e9s de Victor Manso, nos invita a trabajar en el desarrollo de un concepto que libere a la palabra \u00abdonante\u00bb de su connotaci\u00f3n de esfuerzo y responsabilidad, que lo haga m\u00e1s atractivo para las nuevas generaciones e inclusive, resulte divertido. Con el agua, m\u00e1s f\u00e1cil. ???? Buscamos una palabra que dote a la persona de un est\u00edmulo liviano, que invite a considerar la acci\u00f3n de donar con un acto de pura voluntad, honestidad y generosidad por parte del receptor del mensaje. Una acci\u00f3n libre de cargas. De ah\u00ed surge el vocablo \u00abOsakidun\u00bb que rima con \u00abtxapeldun &#8211; campe\u00f3n\u00bb; OSA &#8211; ra\u00edz de la palabra \u00abOsasuna\u00bb que significa salud en Euskara, -KI, sufijo que representa \u00abmateria, fragmento o trozo, derivado\u00bb, y -DUN, sufijo que representa \u00bb la posesi\u00f3n\u00bb Conclusi\u00f3n, OSAKIDUN se puede definir como la persona que posee la materia provista de Salud &#8211; la sangre &#8211; y que est\u00e1 dispuesta a compartirla. (Osakidun se asemeja a Osakidetza &#8211; Servicio Vasco de Salud.) Durante el 2016 ya hab\u00edamos utilizado el lema \u00abAgua, Sangre es Vida\u00bb con la Asociaci\u00f3n de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"tags":[369,372,371,368,370],"class_list":["post-4844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agua-mineral-natural","tag-agua-sangre-es-vida","tag-asociacion-de-donantes-euskadi","tag-odol-emaileen-elkartea","tag-osakidun","tag-ura-odola-bizitza-da"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Osakidun; el origen de la palabra vinculado al marketin de AlzolaOsakidun hitzaren jatorria Alzolako Marketinari lotuta<\/title>\n<meta name=\"description\" content=\"{:es}OSAKIDUN se puede definir como la persona que posee la materia provista de Salud - la sangre - y que est\u00e1 dispuesta a compartirla{:eu}OSAKIDUN horrela definitu liteke; 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